Gap changed their logo, and intentionally made it bad. This "bad" design is the front runner for something worse. Spec work. With the "new" or temporary logo, GAP is asking for submissions for new logo designs. This is called spec work, and its wrong. It devalues design. Why? If you needed a plumber, and asked anyone to come up with a way to fix your plumbing problem. You might get a solution, and don't even have to pay for the idea. Then go and do it yourself, or pay cheaply for the idea. What is wrong with that you ask? Well once you implement the idea (which came from an accountant) you don't have the expertise or experience of a plumber. Therefore you are taking jobs away from professionals who know the right way to solve problems. That and the outcome is far from professional.
No comments:
Post a Comment